Alexander Georgievich Ksenita’s Hope Will Not Replace Insurance for Luck (1988) highlights the Soviet Union’s late 1980s focus on personal responsibility and preparedness. Created for Agitplakat Dona during a period of intense political complexity, this preliminary oil on card sketch holds particular historical significance as one of few surviving preparatory works from an era when such designs were routinely destroyed. The work reflects the state’s emphasis on safety and planning during Gorbachev’s perestroika reforms. At a time of significant political and economic change, the USSR sought to shift cultural attitudes toward pragmatism and self-reliance. This poster reflects government campaigns to promote collective discipline and stability in an uncertain period.

The composition depicts three climbers ascending a stylised, colourful mountain. The central figure, dressed in red, confidently grips a climbing pole, symbolising preparation and determination. Above, a triumphant climber stands atop the peak. The upward diagonal movement of the figures creates a sense of progress and effort. The golden text “Госстрах” (Gosstrakh), the state insurance company’s name, weaves through the scene, connecting the message of insurance to safety and success, and reinforcinh the Soviet ideals of planning and self-sufficiency.

Ksenita’s style is defined by bold colours and clear, simple designs, aligning with the Soviet poster tradition. The red, blue, and yellow palette creates strong visual impact, and is easily understood by a wide audience. While final posters were produced as polished lithographs, this oil sketch offers insight into Ksenita’s creative process, showing his focus on composition and visual clarity. The work combines traditional Soviet design with evolving artistic trends of the late 20th century.

Alexander Georgievich Ksenita (born 1951) is a leading Soviet and Russian graphic artist and poster designer. Born in Rostov-on-Don, he studied at the M.B. Grekov Rostov Art School (1970-1974) and later specialised in industrial graphics at the Kharkov Art and Industrial Institute (1976-1981). Ksenita became known for his work with Agitplakat Don, creating posters on social and political themes. Key works include We Saved the World from the Brown Plague in a Fierce Battle! (1984) and In the Gym and Stadium, Prepare Yourself for Labour and Defence! (1987). His posters featured in major exhibitions, establishing him as a significant figure in Soviet graphic art.