The mid-1970s in the Soviet Union were marked by a drive towards unity, friendship, and peace. Evgeny Arkadyevich Vertogradov's 1975 poster "Our Strength is Unity & Friendship" symbolizes this era, with its striking blue, red, yellow, and green color scheme, featuring a woman holding a bouquet of colorful flowers, each representing the various Soviet republics and allies.

This artwork was created during a period when the Soviet Union was actively promoting solidarity among its citizens and socialist allies. The government was engaged in extensive propaganda campaigns, including peace movements like the World Peace Council and the World Federation of Democratic Youth. These posters were part of the texture of everyday life in the Soviet Union, reflecting the official position as the peaceful superpower.

Despite the Cold War tensions, the Soviet Union sought to present itself as a nation of unity, friendship, and peace. This poster was part of a broader effort to convey this message, reflecting the aspirations of a nation striving for cohesion and international solidarity. The legacy of this period continues to resonate, reflected in this iconic poster, a testament to the cultural narrative of the Soviet Union in the 1970s. It captures the essence of an era marked by political maneuvering, ideological commitment, and a dedication to peace, standing as a vivid reminder of a time when art and politics were intricately intertwined.