In the aftermath of WWII, Germany found itself divided, with a wall separating the western side from the Soviet-sponsored German Democratic Republic. Berlin's famous Zoological Gardens were on the west side of the wall, inaccessible to the citizens of East Germany. In response, on the former grounds of Friedrichsfelde Palace, the East German state created a rival to the Zoological Gardens, Tierpark.

Tierpark, boasting over 120 species including Siberian tigers and Asian elephants, became a symbol of pride and cultural identity. On the former grounds of Friedrichsfelde Palace, the East German state enlisted prominent artists like Horst Naumann and Rerner Zeigert to create advertising posters, characterized by bright colors and simple composition.

Steiff's design for the 1972 Tierpark Berlin poster is both elegant and symbolic. The dominant yellow background captures the vibrancy of the era, while the illustration of an elephant underscores the global movement towards wildlife preservation. This depiction, resonating with the broader cultural context of East Germany during the Cold War, serves as a subtle reminder of the nation's determination to forge its path and celebrate its unique heritage. The artwork captures the essence of a time where art, politics, and nature were intricately intertwined.